Public Relations
As a public relations major, my classes have taught me how to write effective material and demonstrate a strong understanding of audiences and brands. I have learned how to write press releases, biographies, fact sheets and backgrounders. Additionally, my courses have allowed me to work independently and collaboratively on campaign studies, crisis communications and more.
Click on the images to see examples.
Fact Sheet
Backgrounder
Press Release
Biography
Case Studies
I had the opportunity to do a case study on Spotify and observe the company’s interactions for two days. During this observation, I learned how Spotify uses each of their social media platforms differently, identified keywords, common questions, estimated reach, interest ranking and more.
Campaign Analysis
For my final project during my Public Relations Campaign course, my partner and I analyzed the Barbie movie campaign. During this analysis, we identified key issues, the organization’s response, the public’s response, and the media’s response, suggested recommendations and compared the campaign to several PR theories.